This is a recap of my talk @ MeasureCamp UK.

Photo by Matthew Henry on Unsplash

Are we witnessing the end of the Golden Age of Web Analytics? Is attribution dead? should we rely on the machines to figure it out?

Before I answer these questions, let’s take a step back to see how we got…

Photo by Diana Polekhina on Unsplash

Measure What Matters is a book about setting Objectives and Key Results (OKRs for short) by John Doerr. It is also a book about stories from Silicon Valley on how successful companies and charities used OKRs to succeed.

How to properly extract relevant performance data. And learn from them.

*This post is co-authored by Ibrahim Elawadi and Luca Tiralongo

Analytics dashboard of — image by Ibraheem Elawadi

To ensure that Greenpeace web content will drive people to action, perform properly and contribute to campaign successes, we need to properly track, consolidate and visualise Key Performance Indicators (KPIs) of Planet 4 websites and related action platforms.

Starting from…

Ibrahim Elawadi

Senior Insights Advocate @Greenpeace. Working with data by day, and taking pictures of stars by night

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store