This is a recap of my talk @ MeasureCamp UK.
Are we witnessing the end of the Golden Age of Web Analytics? Is attribution dead? should we rely on the machines to figure it out?
Before I answer these questions, let’s take a step back to see how we got…
*This post is co-authored by Ibrahim Elawadi and Luca Tiralongo
To ensure that Greenpeace web content will drive people to action, perform properly and contribute to campaign successes, we need to properly track, consolidate and visualise Key Performance Indicators (KPIs) of Planet 4 websites and related action platforms.