This is a recap of my talk @ MeasureCamp UK.
Are we witnessing the end of the Golden Age of Web Analytics? Is attribution dead? should we rely on the machines to figure it out?
Before I answer these questions, let’s take a step back to see how we got to this point:
*This post is co-authored by Ibrahim Elawadi and Luca Tiralongo
To ensure that Greenpeace web content will drive people to action, perform properly and contribute to campaign successes, we need to properly track, consolidate and visualise Key Performance Indicators (KPIs) of Planet 4 websites and related action platforms.
Starting from the outcomes of the Discovery phase, the P4 Analytics folks narrowed the final “must have” KPIs and developed a standard methodology to best consolidate and compare stats and ultimately provide a solid base to take insight-driven, corrective actions.
Senior Insights Advocate @Greenpeace. Working with data by day, and taking pictures of stars by night